Barbie Is Coming To IMAX

As of this writing, "Barbie" is officially the highest-grossing movie of 2023 thus far, earning nearly $600 million at the domestic box office and over $1.3 billion internationally. After the movie's over-the-top yet delightful marketing bliss, this doesn't come as a complete surprise, but it's undeniable that Barbie-mania has swept the world this summer as people celebrate Gerwig's ambitious, delightfully subversive, and entirely too clever film.

That said, money is the bottom line here, so it's really not shocking that Warner Bros. wants to get the film back into theaters with a new draw. In that same Deadline article, Jeff Goldstein and Andrew Cripps — who handle domestic and international distribution, respectively — released a statement saying, "If there was one thing missing in this winning 'Barbie' strategy, it was being able to put Greta's singular vision on premium Imax screens over the uber-competitive summer corridor. That 'Barbie' continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story. Greta, Margot, Ryan and everyone involved in Barbie have not just captured, but held the attention of moviegoers everywhere, and we are so pleased to give them a chance to see 'Barbie,' whether for the first or fifth time, in such an experiential format as Imax."