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Hype Drip

Barry's Hell Week: tips for surviving the 7 day HIIT marathon | London Evening Standard

Author

Eleanor Gray

Published Apr 05, 2026

The concept was first launched in LA in 1998, where it is quickly garnered a following among steely-cored celebs and supers— Katie Holmes, Jessica Biel and Sandra Bullock are fans. Since opening its first studio in London in 2013, the brand has expanded rapidly, and now has seven outposts in Euston (Central), Victoria (SW1), Queensway (West), Canary Wharf, Shoreditch (East), St Paul’s and Barry’s Soho which opened most recently in September 2020.