I’m a fashion expert - 12 of the best pairs of knickers you can buy on the high street for as little as 88p
Matthew Perez
Published Mar 23, 2026
AFTER M&S launched £5 briefs, the high street is in a budget pants war – a race to the bottom.
Abby McHale finds 12 high street styles for less, some for as little as 88p.
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BEST FOR PRICE
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Green and pink floral, Pep and Co, £3.50, pack of four (88p per pair): To save as much cash as possible, head to Pep and Co at Poundland. These work out at top value — and they are fully lined.
BEST FOR THONGS
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Black lacy thong, Primark, £3, pack of three (£1 per pair): Primark is known for cheap underwear, especially the £1 thongs. Mrs Hinch is a fan. As well as being comfy, they last well, too.
BEST FOR NEUTRALS
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Nude thong, H&M, £14.99, pack of seven (£2.14 per pair): Neutral-coloured underwear is a must for every woman’s wardrobe, ready to go under any light-coloured clothing.
BEST FOR SEAM FREE
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Brown high-waisted, Boohoo, £9, pack of three (£3 per pair): Nobody wants the dreaded VPL, so these seam-free undies are the perfect solution. So comfy, you will forget you are wearing them.
BEST FOR EVERYDAY
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Pink leopard print, George at Asda, £8, pack of seven (£1.14 per pair): George makes it easy by selling multi-packs of seven, so a pair for each day of the week. Saves on hassle.
BEST FOR BRAZILIAN BRIEFS
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Pink Brazilian brief, M&S, £3 per pant or four for the price of three (£2.25 per pair): If you would rather hand-pick your knickers, M&S has a four-pairs-for-the-price-of-three offer.
BEST FOR OCCASIONS
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Light blue lace, Matalan, £7.50, pack of three (£2.50 per pair): With budget versions, the more sexy briefs are hard to come by. But Matalan has a great mix of styles you can be seen in – like these.
BEST FOR FULL COVERAGE
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High-waist full brief, Bonmarche, £8, pack of three (£2.66 per pair): If you’re after a pair of Bridget Jones-style undies, Bonmarche has a whole range of comfy cotton knickers
BEST FOR SUSTAINABILITY
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Black plain thong, New Look, £9.99, pack of five (£1.99 per pair): Cheap underwear in sustainable materials is hard to find but these are organic cotton.
BEST FOR COMFORT
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White thong, F&F at Tesco, £5.50, pack of five (£1.10 per pair): Cotton knickers are known for being super-comfortable and these are made from cotton lycra, for a bit of extra stretch.
BEST FOR CLASSIC BRIEFS
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Black floral, Nutmeg at Morrisons, £5, pack of four (£1.25 per pair): You can’t go wrong with a classic brief. No fuss – and easy to pick up while doing your food shop.
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BEST FOR SIZE RANGE
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Peach animal print, TU at Sainsbury’s, £6, pack of five (£1.20 per pair): TU has ranges going up to a size 30. Knickers can be hard to return once opened, so make sure you get the correct size.