Lana Del Rey- Skims’ Valentine’s Maestro or Cupid’s Fashion Fave? Spoiler Both!
Daniel Moore
Published Apr 03, 2026
In a twist of fate that even Kris Jenner would probably take credit for (and we’d let her), Lana Del Rey is now the enchanting face of Skims’ Valentine’s Day campaign.
Fresh from her Coachella headliner announcement, Lana brings her Grammy-winning charm to Skims, turning shapewear into a love affair we never knew we needed.
Captured by the lens sorcery of Nadia Lee Cohen, Lana effortlessly slays in Skims’ essentials – from the Fits Everybody bodysuit that could make even Cupid blush to the heart-print Sleep set that’s giving us major dreamy vibes. Move over, to romance novels; Lana in Skims is our new guilty pleasure.
Skims, known for its strategic dance with A-listers, has roped in Lana post her Grammy nominations, proving that in the world of underwear, stardom is the ultimate accessory. It’s not just lingerie; it’s a Grammy-worthy ensemble you didn’t know your closet needed.
The Valentine’s Day Shop is promising more limited-edition collections than there are Lana Del Rey hits (which is saying something), all set to drop on January 23.
Forget heart-shaped chocolates; we’re here for heart-stopping loungewear that Lana herself would probably write a song about.
Our @SKIMS Valentine LANA DEL REY. Music’s queen of hearts opens our dedicated Valentine’s Shop on Tuesday, January 23 at 9AM PT / 12PM ET.
Photo: @nadialeecohen
— Kim Kardashian (@KimKardashian) January 18, 2024
As we eagerly await the virtual shelves to tremble under the weight of Skims’ new releases, it’s worth noting that Lana joins a star-studded Skims squad. Kim Cattrall, Ice Spice, PinkPantheress, and Sza have all graced Skims campaigns, turning shapewear into the new Hollywood red carpet.
Simona Tabasco and Beatrice Grannó of “The White Lotus” fame once stole our hearts in a Skims Valentine’s Day campaign. Now, Lana Del Rey is here to serenade our souls while we shop for intimates like it’s a concert ticket.
Mark your calendars, because January 23 is not just a day; it’s the grand premiere of a Skims saga that will make Lana fans swoon and fashion enthusiasts gasp. Who needs roses and candlelit dinners when you can have Lana Del Rey-approved loungewear? Skims just made Valentine’s Day cool again.
So, whether you’re a Lana superfan or just someone looking to upgrade their underwear game, get ready for a symphony of style, wit, and the undeniable allure of Lana Del Rey rocking Skims. After all, love might be complicated, but choosing your Valentine’s Day loungewear shouldn’t be.