Primark fans are scrambling to get their hands on its primer which is a dupe for Bobbi Brown’s £41 version
Eleanor Gray
Published Mar 23, 2026
DO you want to get your hands on pricey Bobbi Brown products for a fraction of the price.
Primark fans are claiming the budget store’s primer is a dupe for £35 less.
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TikTok user Kerry, who posts under @dayswithkerry_x, uploaded a video showing Primark’s version.
They wrote: “Finally found Primark’s Bobbi Brown dupe.
“If you're like me and have been searching for this for weeks, this is your sign to run and check your local @Primark again cos I got lucky yesterday and FINALLY GOT IT!!”
Bobbi Brown's Vitamin Enrich Face Base will typically set you back £41.23, whereas Primark’s Vitamin Enriched Moisturising Primer is a purse-friendly £4.50.
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And fans claim Primark’s version is almost 'exactly the same' as the Bobbi Brown luxury product.
Previously a blogger compared the difference between the two products by putting each on a different side of her face.
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Beauty fan Amelia Olivia explained: "I've just applied the Bobbi Brown to this side and as you can see it's literally the exact same colour.
"It literally feels like the same texture... so yeah this one [Primark] feels a little bit thicker, but it feels nice.
"It feels so good. It's blended out and it mainly feels the same... they feel exactly the same and just look amazing on the skin."
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