Vici Dolls says founder has stepped down as 'anti-semitic' comments 'do not align' with brand's values
Carter Sullivan
Published Apr 03, 2026
- The original founder of Vici Dolls has stepped down as Chairwoman of the Board, the fashion brand has revealed
- It comes after Sandra Dudum made an ‘anti-semitic’ comment on Instagram which “does not align” with the brand’s values
- Vici Dolls shared a statement explaining they have “zero tolerance” for violence or hateful speech of any kind
Dudum has since deleted all of her social media profiles. HITC and GRV Media have reached out to her for comment.
The Vici Dolls founder was slammed for a comment made on an Instagram post by Fox News about the ongoing Israel-Palestine conflict.
Someone else commented “What’s up with all the ignorant Jew haters in the word?” to which Dudum replied:
“They’ve been killing innocent people for 70 years stealing their home land & lying to the media. Having the world fooled by their arrogant white privilege.”
“The indigenous Palestinian people have had enough. So this is the result,” she continued.
Vici Dolls reveals founder has stepped down
The fashion brand then released an Instagram statement revealing she has stepped down from her position as Chairwoman of the Board “effective immediately”.
“Vici has zero tolerance for violence, hateful speech and discrimination of any kind,” the opening line said.
“We are deeply troubled by the comments made by our original founder from her personal social media account”.
They claimed the statements “do not align” with the values of the company, employees, leadership team and CEO.
“We offer out heartfelt apologies for any anguish these comments may have inflicted upon our customers.”
Who is Sandra Dudum?
Dudum is from California and graduated with a bachelor of art in advertising from the Fashion Institute of Design & Merchandising in Los Angeles.
She had numerous jobs in the fashion industry before founding Vici, including working at Glambomb as a buyer before becoming their CEO.
The businesswoman also worked at Nordstrom as a fashion specialist and Warner Bros. Entertainment as the Director of Visual Merchandising.
She founded Vici in 2012, an online fashion retailer with stores in California and Nashville which “curates affordable styles for every mood and every occasion”.
