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Before her start in TV and film, Martinez could be spotted catching the eyes of some of the biggest pop stars in a few music videos. In 2003, she appeared in the music video for Justin Timberlake's song "Señorita." The music video features Timberlake along with Chad Hugo and Pharrell of The Neptunes in a cozy saloon. Timberlake sings in front of a small audience before Martinez walks in and grabs the pop star's attention in one of the early scenes. Martinez then traded in a saloon appearance for getting lost in the desert in the 2005 music video "We Be Burnin'" from artist Sean Paul. In the music video, she and a friend appear distressed as their overheated Hummer strands them in an unknown desert location.

While Martinez showed she could command our attention in music videos, she would get the chance to show off her acting chops thanks to some significant roles in two soap operas. In 2006, she appeared in "Fashion House," a series that places a dramatic lens on corporate greed and betrayal. Costarring Bo Derek and Morgan Fairchild, Martinez plays Michelle Miller, a budding designer caught in an extreme web of deceit and love that would probably put "Days Of Our Lives" to shame. For instance, Michelle's life even becomes threatened by a mob boss at one point in the series. The "Fashion House" shooting schedule was also intense, as Martinez noted in an interview with Maxim that the series "shot 65 episodes in 65 days." The following year, Martinez also appeared in the "Romeo and Juliet"-influenced telenovela, "Saints & Sinners." She plays Pilar Martin, the religious sister of the main character, Roman Martin (Scott Bailey).